I've been dabbling more and more into social media recently for clients, and the results are coming in in waves. I've worked with a well established website that has tried numerous ways of advertising both through print and online, but their web presence never really would budge from their usual 'couple thousand' viewers. After spending just a couple hours on some projects for them, the viewers came in. I monitored the site traffic through their server and it had stayed steady for about a year. Within a couple weeks, web traffic was up 15%. Not an insignificant amount for the relatively small amount of work. However, with social media, you can't just set it and forget it, so I'll continue to work with it and let you know the results. As of today, it was up 11% from the 15% they originally gained.